Bud Light brought back its viral "Dilly Dilly" campaign in a weird crossover ad with Game of Thrones at the Super Bowl. The brand turned the phrase into a cultural phenomenon back in 2017. The company ...

"Dilly dilly," a nonsensical phrase prominently featured in Bud Light's current advertising campaign, has become a viral meme success for the brand thanks to TV commercials, social media integrations ...

First, Bud Light’s new catchphrase mysteriously invaded conversations from the water cooler to the comments on Facebook and became the 2017 version of “Whassup” after the Game-of-Thrones-ish, but ...

SNC Records, in partnership with Arts Music, a division of Warner Music Group, will release the first single from viral sensation T.3 – the dazzling vocal trio featuring Liam Fennecken, Jim Hogan and ...

Jeanna Kelley has been covering the Falcons for The Falcoholic since 2011 and the NFL for SB Nation since 2015. “Dilly dilly!” You can’t escape the ubiquitous catchphrase from Bud Light’s current ad ...

The original conceit for the Dilly Dilly commercials was a lord or king or emperor who was obsessed with Bud Light. Want immortality? Nah, I’ll just take the beer, thanks, wizard. Want this microbrew?

The spot is the third and final ad in the brand’s ‘Dilly Dilly Super Bowl Trilogy,’ which kicked off before the holidays with a spot starring a wizard capable of turning anything into Bud Light. The ...

AUGUSTA, GA — You may have heard about golf’s first decree on “Dilly, dilly.” Yes, the authoritarian leadership at Augusta National have banned Bud Light’s popular marketing phrase from being yelled ...

AUGUSTA, Ga. — An extensive, exhaustive Yahoo Sports investigation – actually, we just talked to about a dozen Masters security personnel – revealed that there is no specific list of phrases that, if ...

Sportsbooks wanted in on the action. A day after the Eagles and Patriots clinched Super Bowl berths, offshore gambling house BetDSI posted a light-hearted wager: Would the world “Dilly” be heard on ...