Direct response copywriting is a compelling communication strategy that lets you communicate directly with consumers and persuade them to convert. This copywriting strategy delivers targeted marketing ...

Direct mail may generate the highest response rates of all direct marketing vehicles, but email posts the highest return on investment, according to the Direct Marketing Association’s annual response ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...