Taking her makeup glam to a dramatic level, Rihanna stunned in a new photo to celebrate Fenty Beauty’s upcoming launch, a setting spray. The beauty mogul introduced the new product, You Mist ...

Makeup By Mario, Too Faced and Kulfi—honoring innovative mascara launches in March—join Prada Beauty, RevitaLash and accessibility-driven Tilt as prestige brands pushing the category in recent months.

The makeup brand L'Oréal Paris is launching a new mascara that promises to lengthen lashes by up to 5 millimeters and create a defined and lifted look. The new mascara joins the brand’s iconic ...

As someone with naturally straight lashes, I look to celebrities for quality mascara recommendations to give my lashes a red carpet-ready look - especially when the buys don't break the bank. It's ...

Say goodbye to raccoon eyes and hello to a look that lasts, no matter what life throws your way. Welcome waterproof mascaras! Mascaras give your lashes a plump and fuller look, but waterproof mascaras ...