Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

The concept of Christmas elves, with roots in European mythology, has been around almost as long as any Christmas tradition, ...

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed ...

Share your photos! The Elf on the Shelf tradition has become a beloved part of Christmas for many families, but coming up ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

From recruiting teenagers to keeping it simple, families reveal how they manage the nightly holiday ritual without losing ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention ...

For as long as twin sisters and co-creators of popular children’s book “The Elf on the Shelf” Christa Pitts and Chanda A. Bell can remember, Santa’s little helper, an elf, has been a part of their ...

Rediscover the classic Christmas traditions that made the holidays feel magical. Here’s why we hope these cherished customs make a comeback.

Elf on the Shelf is 20 this year. The ritual- where an elf doll is moved at night for kids to wake up to - is a holiday ...