Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

New data from Lob's fourth annual State of Direct Mail report reveals that as economic pressure mounts, 68% of consumers are ...

That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

Consumer Insights Edition Report Reveals Shifting Consumer Perception of Direct Mail and How It Differs Across GenerationsSAN FRANCISCO, Sept. (GLOBE NEWSWIRE) -- Lob, the direct mail automation and ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

Although it may seem like a channel stuck in the past, nearly two-thirds (65%) of marketers across verticals integrate email with direct mail, and 58% integrate social media with direct mail, ...

Recommendations for banks: Direct mail should complement digital outreach rather than function as a mass-marketing throwback.

MINNEAPOLIS, Minn., July 15, 2025 (SEND2PRESS NEWSWIRE) — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...