A lack of technology and a way to decipher data is to blame, according to a survey by Yes Lifecycle Marketing. Our team tests, rates, and reviews more than 1,500 products each year to help you make ...

We often think the benefit of online marketing to be the ability to reach millions of people at once, but that’s only half of the equation. The other benefit of digital media is the ability to connect ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.

Marketers are putting significant effort into using their subscriber data to make their campaigns significantly more individually relevant. Email personalization has been a major priority for ...

If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

As anyone with a smartphone can tell you, the modern world is filled with automatic messages. Whether it’s a notification via text, email or app, many brands used automated systems to stay in contact ...

Email marketing is famous, but it is never easy. It follows proper measurements such as email writing, mismanagement of customer data, and more. Marketers are implementing the appropriate measures for ...

One-to-one communication is widely recognized as the primary goal of e-mail marketing, but the challenge is knowing where to begin. One fundamental way to capture your intended audience’s attention ...

What exactly does "email personalization" mean? For some brands, it means including first name in an email. For others, it's about providing customized product recommendations. And for some brands, ...

A lot goes into crafting the perfect subject line. The subject line of your email is one of the first impressions someone gets from your brand, especially when you’re sending them an email for the ...