B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific. However, there are ...

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving ...

Diginius Ads helps agencies elevate their account-based marketing with precise B2B audience targeting to make their campaigns more relevant and measurable. Diginius Ads provides agencies with access ...

In today’s age where quick digital impressions rule the roost, a well-placed magazine advertisement won’t seem as obvious. However, trust matters. It is something you build more effectively when you ...

What would happen if you asked everyone at your next meeting to name their favourite advert of recent years? Chances are a good few would mention a John Lewis Christmas ad. And how about if you asked ...

When we think of Super Bowl ads, iconic consumer brands like Coca-Cola, Budweiser, and Doritos often come to mind. But in recent years, B2B brands have been stepping onto the advertising world’s ...

Let’s face it, no one expected in-person events and gatherings to still be (somewhat) on hold in 2022, two years after the infamous Covid-19 pandemic first shook the world. While we knew things ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

Looking to boost your B2B marketing efforts? Follow the tactics outlined here and experiment with what's possible on Reddit. Millennials and Gen Zers are set to dominate B2B buying committees this ...

B2B marketing is undergoing a generational shift. Millennial and Gen Z buyers now dominate purchasing committees, and they bring consumer-grade expectations to business transactions. They want ...