The Brand as Performance (BaP) framework finally gives marketers a tool to "stop defending their budgets — and start demonstrating their real-world impact," according to a white paper released ...

You know the drill: You read a book, attend a webinar or enroll in an online class, and sure enough: You learn the most important lesson last. (It's not called a capstone for nothing.) It's not a ...

The Committee of Sponsoring Organizations of the Treadway Commission, also known as COSO, has added a supplement to its widely used Enterprise Risk Management Framework, including detailed examples of ...

Goal setting is the cornerstone of organizational productivity, performance and success. So, it's paramount to do it properly. However, a common pitfall with goal setting is that it's the same process ...