We often think about the e-commerce shopping experience as a journey from the homepage to checkout. As an e-commerce professional, you want to optimize each page on your site to guide a shopper ...

Today, Shopify is quietly evolving into something much larger: the infrastructure layer for modern retail operations. If Amazon is where people buy, Shopify is increasingly the operating system (OS) ...

The rise of online shopping and social media has to lead to the birth of a new type of purchasing behavior that offers consumers a better digital shopping experience. Social commerce is about building ...

Finding creative ways to engage your customers can be the beginning of your stairway to success. However, there are now more and more ways to engage your client base thanks to a variety of platforms ...

Consumers are getting harder and harder to impress. The bar for what makes a standout customer experience (CX) is rising every year. The key is to never settle for the status quo. Shopper expectations ...

The future of shopping will not only be conducted online, on an app or delivered via drone. The store of the future is your living room. As we start to look beyond the COVID-19 pandemic, it is clear ...

Every shopper is unique: Different tastes, preferences, purchase patterns and intentions make each buying journey vary from the next. Do you want to better engage and convert these shoppers using the ...

“There are 10 smartphones activated for every baby born,” said Goldberg. “Yet there’s a mobile gap. The good news is, it's getting better.” Partly an analytics and business problem, he believes a ...

If there is one trend that I am very excited about over the coming 12 months it has to be commerce through Facebook. I’m not talking about sites building a following and pushing people off to their ...