Speak like an insider! Welcome to Snopes-tionary, where we'll define a term or piece of fact-checking lingo that we use on the Snopes team. Have a term you want us to explain? Let us know. Also known ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

The "follow the money" argument is an intellectually lazy fallacy. However, if you really do think that money will change our minds, then write us a check. Glance through any sufficiently long ...