Ford is ending production of the F-150 Lightning truck and pivoting to focus on manufacturing hybrid vehicles and smaller electric vehicles.

After years of bold EV promises, Ford is retreating from the F-150 Lightning and rewriting its electric future.

Four years after Ford bravely electrified its best-selling vehicle, the F-150 Lightning pickup, it seemed ready to drop the model owing to slowing demand. Now, it turns out the company's got other plans.

On Monday, Ford announced that it was discontinuing production of the full-size EV pickup. "It didn't make sense to keep plowing billions into products that we knew wouldn't make money," said Ford President and CEO Jim Farley.

Ford Motor Company is scrapping plans to manufacture a next-generation electric pickup truck at BlueOval City in West Tennessee, looking instead to gas-powered pickup trucks with more stable paths to profit.

The move comes as a response to the Trump administration’s waning support for electrification and a weakening consumer market.

By Nora Eckert Dec 15 (Reuters) - Ford Motor said on Monday it will take a $19.5 billion writedown and is killing several electric-vehicle models, in the most dramatic example yet of the auto industry's retreat from battery-powered models in response to the Trump administration's policies and weakening EV demand.