It should come as no surprise that social media isn’t going anywhere. Not only are businesses solidifying their presence on more social media networks, but they’re also investing more in these ...

Measuring social media is one of the areas of online marketing that is still frequently discussed and we still haven’t found that magic number yet! But there are lots of free tools that can help to ...

According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...

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Q: Do better social media analytics really help? A: There’s an ever-growing range of companies offering an array of social media analytics tools, from entry-level platforms such as Hootsuite and ...

Are you actively promoting your business through social media marketing? Advertising your company, products, or services on social media platforms like LinkedIn, Instagram, Twitter, and Facebook is an ...

There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on ...

LONDON--(BUSINESS WIRE)--The social media analytics market is set to grow by USD 14.52 billion accelerating at a CAGR of over 32%, during the period spanning over 2020-2024. One of the key factors ...