Philadelphia Eagles iconic Super Bowl 59 celebration moment stars in a new Kendrick Lamar–narrated commercial alongside Shedeur Sanders and a stacked lineup of sports stars. The Eagles’ championship ...

Some things never change in sports, even as new stars arise. Gatorade tapped into that nostalgia in its latest commercial, a spin on its "Is it in you?" ad with Michael Jordan. In steps Caitlin Clark, ...

Beyoncé and Williams have long been champions of one another, from the tennis star's "Sorry" music video cameo to Bey's 'King Richard' soundtrack song. By Katie Atkinson, Billboard In tennis, “love” ...

The former Super Bowl Halftime artist has provided the soundtrack for Gatorade’s new marketing campaign. Lamar headlines a star-studded series of commercials premiering during the NBA Playoffs with ...

Former Colorado QB the only NFL rookie with many superstars ESPN’s Louis Riddick sees a clear path for Shedeur Sanders to claim the starting quarterback role in Cleveland—if the Browns play it fair.

A long-awaited childhood dream finally came to fruition for former UConn women's basketball star Paige Bueckers on Monday when the Dallas Wings officially took her with the No. 1 overall in the 2025 ...

Kendrick Lamar is taking center stage in the sports world once again. The former Super Bowl Halftime artist has provided the soundtrack for Gatorade’s new marketing campaign. Lamar headlines a ...

Kendrick Lamar’s second Gatorade ad uses “peekaboo” and a powerful voiceover to explore how loss fuels greatness. As the first musician to front a Gatorade campaign, Lamar continues to redefine how ...

The iconic Gatorade shower from the Philadelphia Eagles’ Super Bowl 59 victory is getting new life in Gatorade’s biggest celebrity marketing campaign ever. The memorable moment will be featured in a ...

Twenty-five years ago, one of the most famous commercials of all time debuted: Gatorade's "Be Like Mike." Fans of a certain age are probably already hearing the jingle in their heads. While the ...

Whether you love or hate the Yankees, you got to respect Derek Jeter. The legendary short stop of the New York Yankees will be retiring at the end of the 2014 MLB season. Amidst a career full of ...