*Kendrick Lamar takes center stage in Gatorade’s latest commercial, marking a historic moment as the first musician to front the brand’s campaign. The ad, part of the 2025 “Lose More. Win More.” ...

PORTLAND, OREGON - APRIL 01: JuJu Watkins #12 of the USC Trojans and Paige Bueckers #5 of the Connecticut Huskies watch a shoot during the first half in the Elite 8 round of the NCAA Women's ...

Gatorade is turning back the clock a bit as it approaches its 60th birthday in 2025. The company revealed a new ad campaign under the tagline "It hasn't changed," which is a reference to the legendary ...

Gatorade is courting nostalgia and hoping to connect with a new generation of sports fans by bringing back its iconic tagline. Widely remembered for its association with Michael Jordan “sweating” ...

Whether you’re in the midst of a HIIT class or training for a marathon, our bodies run on adrenaline to lock in and finish a challenging workout. But if fatigue starts to set in, or your leg begins to ...