The brand is tapping its star-studded roster to inspire the next generation of athletes to focus on their inner "IT" as surprising new data from Gatorade shows external pressures are keeping Gen Z out ...

INDIANAPOLIS — Indiana Fever rookie star Caitlin Clark said it is "surreal" and a "dream come true" to be part of Gatorade's largest branding campaign in the company's history, which revives the ...

When PepsiCo's Gatorade first introduced its “Is It In You?” tagline in the 1990s, it only had one major rival to fend off. Now, amid a more crowded field of competitors, the category leader is ...

This morning, Gatorade announced an exciting collaboration with New York-based sportswear designer Eric Emanuel to celebrate the return of their iconic “Is It In You?” tagline. The partnership ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. PepsiCo’s Gatorade is paying tribute to the relentless ...

Caitlin Clark has some pretty heady company in a new Gatorade commercial. The Indiana Fever star, ratings magnet and No. 1 overall pick in this year’s WNBA draft, who also has a multiyear deal with ...

Whether you’re in the midst of a HIIT class or training for a marathon, our bodies run on adrenaline to lock in and finish a challenging workout. But if fatigue starts to set in, or your leg begins to ...