Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t ...

Artificial intelligence is driving a surge in electricity demand that could strengthen the role of natural gas and dispatchable power generation.

The impact of GenAI on information discovery and B2B GTM strategies is substantial as AI search summaries are redefining discoverability ...

Findings from 300 global B2B marketers highlight the shift from adoption to activation as pipeline pressure intensifies. This research shows that organizations willing to move from adoption to ...

Generating demand is what every B2B marketer is tasked with on an almost daily basis. But without the demand gen tools to relied upon, how can they expect to hit and exceed targets? In today’s ...

The rapid adoption of AI technologies by all industries could trigger a black swan event for power demand globally. With data centers already consuming around 1% of global electricity, the use of AI ...

Every once in a while, a new buzzword comes along that is predicted to change the way marketing is conducted forever. Back in the 90s, we saw the arrival of CRM. From the mid-noughties on it has been ...

Demand generation is how marketers generate leads and get them ready to convert. A focus on lead quality is key when it comes to creating demand and generating the leads you'd like to ultimately send ...

Power-hungry AI, if not fueled by nuclear power, has the potential to stress the electric grid and increase electricity prices for consumers. For the first six months of this year, electricity ...

Staying ahead in Google Ads means adapting fast. With Video Action Campaigns (VAC) being phased out and absorbed into Demand Gen, you have a new opportunity to drive growth. Fortunately, Google is ...

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation — with demand gen casting a ...