One of the most prevalent challenges I hear when talking to brand leaders about their New Heartland strategy is their conundrum of how to adapt their existing global messaging to fit this overlooked ...

Glocalization is about embracing the concept that the global economy is, in essence, a series of local economies. True business engagement in our interconnected world requires more than just a global ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

If you asked your retail staff to look customers in the eye and greet them with a smile, would that hurt your business? Maybe. U.S.-based Walmart discovered this in 1998 when it opened its first ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Covid-19 changed how we all ...

Here's a mashup term to ponder: "glocalization." Glocalization, as defined in Investopedia, describes "a product or service that is developed and distributed globally, but is also fashioned to ...

English-language hits used to dominate. In the current streaming era, they're being replaced by artists performing in local languages. By Glenn Peoples U.S. labels and musicians have long counted on ...

Glocalization is a hybrid word between globalization and localization. Globalization means an expansive integration over the whole world. It can also mean the rapid movement of people, goods, and ...

Desi Training Center / Studio Anna Heringer. Image Courtesy of Studio Anna Heringer Three voices, three decades, three ways of confronting change. If art (here, through music) has historically served ...

When Reckitt acquired Schiff Nutrition in 2012 for $1.4 billion, the consumer health industry watched skeptically. Critics questioned how a hygiene-focused conglomerate could integrate a vitamin giant ...