New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Add Yahoo as a preferred source to see more of our stories on Google. When signed in to your Google account, your searches, clicked links, images, and videos are tracked. Things like your IP address, ...

Google's data collection can be a double-edged sword: helpful in some instances and too invasive in others. Here's how to ...

Webflow has introduced a new integration with Google Ads, allowing marketing teams to create, manage, and track ad campaigns ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

A Google Ads bug is causing the option to add account notes to disappear for some advertisers, complicating change tracking ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

Google is notifying some advertisers that they do not comply with Google's EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads ...