This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. As a business owner, you put endless work into getting ...

With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find your ...

In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data for you, so you can better understand, serve and build your ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Google Analytics 4 (GA4), previously named Universal Analytics (UA), provides flexibility in the way you track and collect data on your website or in your mobile app. It gives you insight into how ...

A well-designed website can help a business in many ways. Companies across the globe use the Web to promote their goods and services, provide customer support and even produce additional income from ...

Anna Baluch is a freelance writer from Cleveland, Ohio. She enjoys writing about a variety of health and personal finance topics. When she's away from her laptop, she can be found working out, trying ...

If you use Google Analytics to tracks Web site traffic, you already know how awesome it is. Unfortunately, all that traffic data is tucked away in your Web browser. Now though, Polaris puts Google ...

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded.

Google is so embedded in the infrastructure of the web that you don’t always know when it’s there–but Google isn’t just tracking your movements online so it can sell ads. It also provides Google ...