Google expands Merchant Center for Agencies, clarifies Smart Bidding guidance, and new State of PPC data reveals how ...

Agencies can now use a single login to monitor all merchant clients — with proactive alerts designed to catch issues across accounts early.

Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past ...

Agencies provided feedback that made the interface easier to bring on clients, optimize product listings across Google, and drive consistent shopping campaigns.

Google added merchant listing performance data to Search Console. It shows metrics like impressions and clicks for product listings. Helps online merchants optimize visibility in Google's shopping ...

Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters.

Some advertising and ecommerce pros were surprised recently to log in to their Google Merchant Center and see the “Feeds” tabs gone. Feeds have been the “beating heart” of Google Merchant Center, as ...

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. This article shows how to extract ...

Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing ...