Google is rolling out a suite of AI shopping updates just ahead of the holiday season. The company on Thursday unveiled a host of new tools and features, including conversational shopping in Google ...

Google is broadening what counts as an eligible promotion in Shopping, giving merchants more flexibility heading into next year. Driving the news. Google is update its Shopping promotion policies to ...

Google’s shopping update wants to help you get dressed — putting the tech company in direct competition with ChatGPT. Earlier this week, Google announced the forthcoming ‘AI Mode’ shopping experience, ...

In recent months, Google has promised to inject generative AI into the online shopping experience, and now it’s following through. The previously announced shopping features of AI Mode search are ...

Google Shopping API migration deadlines are approaching, and advertisers who don’t act risk disrupted Shopping and Performance Max campaigns. What’s happening. Google is sunsetting older API versions ...

Google has announced it is introducing personalized advertising for retailers to target shoppers purchasing items through AI Mode. The advertising pilot, called “direct offers”, will enable ...