Back in 1979, McDonald's ad exec Bob Bernstein had a lightbulb moment: Why not turn the packaging itself into the main attraction and toss in a toy? And with that, the first McDonald's U.S. Happy Meal ...
If you’ve glanced at a McDonald’s Happy Meal menu and wondered where the cheeseburger went, you’re not alone. It hasn’t vanished completely, but it’s no longer front and centre - and that decision ...
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