For years, producers have turned to celebrity endorsements to make inroads in the American market. But as sales lag, it’s not ...

When most people think cognac, their minds may conjure images of a fine liquor that radiates class and history, but may not be accessible to all. It is a quality alcohol for the discerning, but the ...

The NBA just scored the slam dunk of spirits partners. On Monday, the National Basketball Association announced a multi-year partnership with none other than Hennessy, making the world’s best-selling ...

Forbes contributors publish independent expert analyses and insights. I write about travel and food. So I love forks in the road. Cognac is meant to be consistent. Think about it this way: That bottle ...

Hennessy’s first foray into the world of NFTs (non-fungible tokens) will give connoisseurs the chance to appreciate Cognac in an entirely new way. The French distillery has partnered with BlockBar, ...

An authentic replica of the 18th century ship The Hermione, which carried aid from France to America during the Revolutionary War, arrived in New York City Wednesday. Also on board? A few barrels of ...

In its ongoing collaborations with contemporary artists and designers to create unique interpretations of the Hennessy Paradis carafe, the luxury French cognac brand unveiled a decanter marking the ...

Calling all cognac connoisseurs. At its headquarters in the idyllic French department of Charente, Hennessy has launched a brand new visitor experience that was three years in the making. Shedding ...

Hennessy Artistry 2025 transformed The Arch Galeries into a cross-cultural music phenomenon, bringing 3,800 Malaysians ...

The NBA just scored the slam dunk of spirits partners. On Monday, the National Basketball Association announced a multi-year partnership with none other than Hennessy, making the world’s best-selling ...