Cereal du Jour: Honeycomb, the New Coke of breakfast cereals. Also, the favorite midnight breakfast of pop-culture nerds and last-call cartoon-watchers.History: Honeycomb has been in production since ...

Honeycomb cereal has teamed up with actor Terry Crews for an augmented reality (AR) mobile experience designed to offer kids a motivational boost, according to details shared with Marketing Dive. The ...

"Hey kids, this is advertising." A thin banner with those words, or some variation of them, appears on various game sites that are aimed at children and sponsored by food companies like General Mills.

WWE and Post Consumer Brands have announced an extension to their partnership. The new deal will see Big Show and RAW Women's Champion Becky Lynch appear on the front of almost 7 million boxes of ...

Thursday’s New York Times reported that junk-food companies (in particular, Post and General Mills-there seemed to be a distinct emphasis on junky breakfast foods) are reaching kids through online ...