In the world of bass fishing, you can try hundreds of techniques and thousands of baits. This can make it challenging to find your tried and true favorites, but it seems that most bass anglers I know ...

Most folks call it a Senko. In any case, from finesse to power fishing, learn how to rig and fish soft stickbaits the right way to land more bass in every condition. A soft stickbait is a cylindrical ...

Don’t let the simple appearance of a Senko worm mislead you. After many years of steady tournament use, this plastic worm has long been one of the best bass lures. The Senko and its twin, the YUM ...

mislead you. After many years of steady tournament use, this plastic worm has long been one of the best bass lures . The Senko and its twin, the YUM Dinger, both offer a truly natural performance ...