Want to know once and for all how to craft opening lines that engage readers and also support your SEO efforts? A blog introduction carries quite a bit of responsibility. These couple of lines of copy ...

First impressions are important. Scientists need to make their work stand out among a sea of others. However, many mistakenly believe that first impressions are formed based only on titles and ...

A key function of any introduction is to present your argument in such a way that your audience can enter the conversation and properly engage with your paper. Key questions to think about as you ...

(Editor’s note: “How to Write Short: Word Craft for Fast Times” is the fourth in a series of writing and language books written by Poynter’s Roy Peter Clark and published by Little, Brown, beginning ...