Sending emails is so common today that you might not think much about it. Still, knowing how to write an email introduction is essential, especially if it’s going to a new business contact. You don’t ...

Forbes contributors publish independent expert analyses and insights. I’m a clear communications expert and Plain Language advocate. I work with people all the time who sound completely different when ...

We live in an attention economy, where the bounds of our productivity and relationships are no longer limited by our access to information, but rather by our ability to sort the relevant from the ...

Emails are a crucial part of any marketing strategy, and structuring them properly is essential for ensuring they capture your audience’s attention. Whether you’re sending a newsletter, a promotional ...

In the military, a poorly formatted email may be the difference between mission accomplished and mission failure. During my active duty service, I learned how to structure emails to maximize a mission ...