Last year, IHOP became IHOB for a short period of time to advertise their burger lineup. The publicity stunt did not go over very well with all their pancake-loving consumers. In fact, one Twitter ...

After 60 years as IHOP, the International House of Pancakes has a new, burger-centric name. In a tweet on Monday, the chain revealed that the "b" in the previously announced name change stands for ...

Despite a PR stunt in which it tried to rebrand itself as a burger spot, this chain's cheeseburger ranked in last place per ...

When you’re dining out, if you’re looking to order a burger, just make sure to decide on a chain that specializes in burgers. Though this breakfast go-to spot made a valiant attempt at rebranding ...

Applebee’s and IHOP are joining forces to open a dual-branded restaurant where diners can order pancakes, burgers and wings ...