WESTERVILLE, Ohio (December 14, 2017) — “It’s better to reach the people who count than to count how many people you reach.” SalesFuel has spent several years researching and fleshing out the drivers ...

Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This ...

The fastest-growing trend in B2B marketing is using buyer intent data to reach your customers faster and more efficiently. However, with any new trend there is a lot of confusion. Marketers have to ...

Intent data is a complex product. It’s also a relatively new product category. Understandably, marketers have a lot of questions. Intent data is a complex product. It’s also a relatively new product ...

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I ...

Explore user motivations, intent categories, and tactics to create SEO content that resonates and converts. The post There are more than 4 types of search intent appeared first on Search Engine Land.

Lead-generation firm PureB2B has launched a product that it says can help B2B technology firms utilize intent data to generate demand. The new tool, PurePredict, combines three sets of intent data and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Informational intent refers to — as the name suggests — users who search for something in ...

Intent-based marketing takes into account the motivations and driving needs of the consumer, so you can be the best answer at that moment. Search is a great channel for intent-based marketing, given ...