Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.

The streamer is also testing interactive video ads and dynamic ad insertion, which will roll out globally in 2026 ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. About six years ago, ad server Innovid introduced interactive ads in CTV. Now, about a third of Innovid’s ...

Looking to expand its e-commerce/digital consumer shopping experience, Amazon Ads will offer advertisers “shoppable carousel” TV advertising opportunities where viewers can shop multiple product ...

As it wraps its third year in the ad business, Netflix is switching to a new metric to capture viewership on its ad-supported tier. The streaming giant said Wednesday it now reaches more than 190 ...

Samsung Ads has partnered with BrightLine to expand its actionable and dynamic video ad inventory and enable greater focus on performance and outcomes. Using BrightLine’s new dynamic ad units, Samsung ...

The MTA and the beloved body care brand teamed up for a special marketing campaign, diffusing their “signature scent,” Fresh Balsam, throughout the station to start getting folks into the holiday ...

Triton Digital has struck a new deal that allows for Amazon Ads’ unique interactive audio ads on Alexa-enabled devices to be distributed across APS and Triton’s shared publishers. This includes ...

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad ...

A new study reveals the promise and limitations of interactive TV advertising. The key findings: Why it matters. As CTV ad spend is projected to reach $33 billion by 2025, interactive formats could ...

Carlton Active is proud to announce the commercial launch of its interactive advertising services on ITV, the UK's largest commercial channel. The announcement follows a successful pilot project and ...

It’s electric (boogie woogie woogie). The Southern California and San Diego Toyota Dealers Associations had a new car to sell: the 2023 Toyota bZ4X, an electric SUV. In Southern California, you’d be ...