Ads are the next horizon for monetization in gaming, especially on consoles...but it's a tricky well to tap. Ad-supported tiers have taken over all streaming services--perhaps the ultimate endgame all ...

This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...

Google Play has updated its developer program policies with a number of new rules that will be phased in over the coming months, including some new restrictions on how apps use ads. Beginning ...