First impressions are important. Scientists need to make their work stand out among a sea of others. However, many mistakenly believe that first impressions are formed based only on titles and ...

Writers who need to persuade an audience usually think about logos, ethos, and pathos. Or about what they need to say. But, ironically, where you put information can trump what you say. Moreover, ...

Extended "discourse," such as class presentations or essays written as school assignments, has a particular structure arising from particular expectations and standards. Such structure, expectations, ...