J Studios via TV measurement firm EDO may have taken a hit after a jury ordered it to pay $18.3 million in damages to rival ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...

Video ad measurement rivalry is so fierce, it’s spilling from the boardroom to the courtroom. Last week, a jury in California awarded $18.3 million to video measurement firm iSpot to resolve its ...

With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by John Cook on Oct 8, 2013 at 7:00 am ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns When you purchase through links on our site, we may earn ...

There are a few places where users can already find their favorite TV spots online, but no definitive repository of commercials. That’s why iSpot.tv wants to be the place to find TV ads online. The ...

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...