Dealing with any form of product management that champions incremental and iterative approaches may make consistency of user experience and brand integrity seem impossible to maintain. Having spent ...

Why, given that iterative and incremental [1] approaches dominate the literature, does business remain so wedded to the waterfall [2] approach to software development? Over the past year or so, I’ve ...

In the world of design, the first draft is rarely the best one. This is the foundation of iterative design—a methodology that has transformed how products, websites, applications and print materials ...