Juan Valdez is retiring. Long live Juan Valdez! Colombia’s coffee ambassador to the world, Carlos Sanchez, is finally quitting after four decades of playing the role of Juan Valdez. And the national ...

With coffee consumption hitting 20-year highs, brand power locked in, and full control of the supply chain, Green Coffee Company is scaling fast. Now is your chance to become a pre-IPO Green Coffee ...

Carlos Sánchez, the man who gave life to "Juan Valdez" — the face of Colombian coffee — for 37 years, died Dec. 29. He was 83.Juan Valdez is the "most recognized coffee icon in the world," according ...

You know Juan Valdez: He’s been the rugged, mustachioed icon of Colombian coffee since 1960. That’s when a Madison Avenue ad agency, realizing the potential of campesino cachet, invented a name even ...

Remember Juan Valdez? In a long-running series of television ads, the iconic Colombian coffee farmer and his donkey were the embodiment of Colombia's legitimate cash crop. In the past decade, Colombia ...

Remember Juan Valdez? In a long-running series of television ads, the iconic Colombian coffee farmer and his donkey were the embodiment of Colombia’s legitimate cash crop. In the past decade, Colombia ...

The coffee company plans to have 16 stores in Miami and Orlando by 2025. Juan Valdez offers a unique value proposition, featuring 100% premium Colombian coffee, an unparalleled in-store experience, a ...

BOGOTA, COLOMBIA — The ever-faithful mule is still by his side, the poncho neatly draped over his shoulder, the straw hat perched atop the serene, mustachioed visage. But this is a new Juan Valdez -- ...

BOGOTA—After stumbling the first time around, Juan Valdez and his mule are again forging into international markets with a chain of Colombian coffee shops. Procafecol SA, the company that runs the ...

Juan Valdez and his burro aren’t just symbols of Colombia’s world-famous coffee. They’re the faces of what is arguably the most effective and democratic institution in Colombia: the National Coffee ...