Juan Valdez is retiring. Long live Juan Valdez! Colombia’s coffee ambassador to the world, Carlos Sanchez, is finally quitting after four decades of playing the role of Juan Valdez. And the national ...

Carlos Sánchez, the man who gave life to "Juan Valdez" — the face of Colombian coffee — for 37 years, died Dec. 29. He was 83.Juan Valdez is the "most recognized coffee icon in the world," according ...

Juan Valdez and his burro aren’t just symbols of Colombia’s world-famous coffee. They’re the faces of what is arguably the most effective and democratic institution in Colombia: the National Coffee ...

Remember Juan Valdez? In a long-running series of television ads, the iconic Colombian coffee farmer and his donkey were the embodiment of Colombia’s legitimate cash crop. In the past decade, Colombia ...

Carlos Sanchez, who for decades played the character Juan Valdez in a series of legendary Colombian coffee TV commercials, has died, according to reports Thursday. Sanchez passed away at age 83 in ...

Customers sit in a Juan Valdez cafe north of Bogota on Aug. 28. The Juan Valdez cafe chain, owned by farmers and beloved by Colombians, expects the imminent arrival of Starbucks Corp to help it boost ...

BOGOTA—After stumbling the first time around, Juan Valdez and his mule are again forging into international markets with a chain of Colombian coffee shops. Procafecol SA, the company that runs the ...

Remember Juan Valdez? In a long-running series of television ads, the iconic Colombian coffee farmer and his donkey were the embodiment of Colombia's legitimate cash crop. In the past decade, Colombia ...