Shai Gilgeous-Alexander led the OKC Thunder to a 118-112 victory over the Celtics in Boston. The All-Star guard finished with 34 points, five rebounds, seven assists and one steal while shooting 11/20 from the field in 39 minutes of playing time.

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections was placed upon the building in which that HQ exists. It's been a brilliant past few years as the shoe brand has integrated the former Wildcat into play as its featured athlete.

From picking up new training partners at an open gym to exploring different movements, the Thunder guard has become a star in his own way.