From quirky monsters to space explorers, these long-lost cereal mascots once ruled Saturday mornings before fading into pop-culture history.

High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to directly ...

When it comes to making kids enjoy the taste of their cereal, no one can do it quite like Happy Feet penguins can. According to a study conducted by Annenberg School for Communication doctoral ...

Brands and grocery stores actually use specific strategies to try and influence customers' spending. Sugary cereal brands are placed at eye level with kids to attract their attention. Research shows ...

Before food politics became a Wikipedia entry and the title of a book, before anyone cared about trans fat or realized we were in the midst of a pediatric-obesity epidemic, Lucky Charms were simply ...

One of the top sources of added sugar in children's diets is in their breakfast bowls. A new study shows that advertising aimed directly at kids is driving sales of high-sugar cereals, and it's having ...