A British Columbia scientist is hoping to use a few cold ones to get the public thinking about really big cold ones — glaciers. Brian Menounos, a glaciologist with the University of Northern British ...

Beer makers will use any marketing ploy to boost their icy brews: nationalist fervour, celebrities and, of course, rampant sexuality. But for the first time, a Canadian beer is bringing all of those ...

The movie is a “buddy comedy” set in Western Canada, where the beer brand originated, about a reunion of friends in a ski town. Grip and Kokanee are encouraging customer participation in the movie, ...

Kokanee, long established as "the beer out here" in Western Canada, faced many challenges coming into 2012, as the brand was not as revered as it once was. Young beer drinkers continued to be ...

Labatt Brewing Co. admits it completely botched the Ontario launch of Kokanee beer in 1997, making claims about the brand it simply couldn't back up. Less than a decade later it's trying again with a ...

Mulling whether to keep its spokes-icon around or try something new, the Creston, BC-based Kokanee beer brand decided to put the quandary to a vote, asking consumers to weigh in on the fate of the ...

A British Columbia scientist is hoping to use a few cold ones to get the public thinking about really big cold ones – glaciers. Brian Menounos, a glaciologist with the University of Northern British ...

Take the archetype of hot girls promoting beer, throw in a contest and top it all off with a reality TV concept and you’ve got a recipe for innovative new marketing territory. When the hit TV show ...

How fast are glaciers melting? A researcher at the University of Northern British Columbia is trying to find out. A British Columbia scientist is hoping to use a few cold ones to get the public ...