Forbes contributors publish independent expert analyses and insights. Rocio writes about how to Think Global, Act Local in innovation Gender equality, treat female and male equally, diversity or ...
For years, multinational brands treated China as a growth engine that only needed time and scale. More stores, broader coverage and brand recognition were supposed to do the work. Today, that ...
Domestic rivals are moving faster, consumers are trading down, and global brands from Starbucks to Costa to Häagen-Dazs are scrambling to adapt - and paying the price when they don't A Luckin barista ...