Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in gauging the ...

Twitter-owned looping video app Vine announced via its blog on Tuesday the addition of new features, including a "Loop Count" that is meant to serve as a video view counter. Vine started collecting ...

Vine loop counts give marketers a concrete metric for measuring a video's popularity and encourages viewers to contribute to the spread of great content. Last week Vine introduced loop counts, and the ...