Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Loyalty programs have evolved far beyond their humble ...

New 2026 hotel loyalty program rankings highlight which chains offer the best value for free nights, perks, and elite status, with notable benefits for budget-conscious travelers. Industry trends, ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Hand on your heart, how many loyalty programs have you signed up for just to get that 15% off welcome coupon and then immediately forgot about afterward? As David Beckham said: Be honest! Even in this ...

Ulta Beauty Rewards isn’t just a loyalty program—it’s a savings powerhouse if you know how to work it. From timing purchases during bonus events to saving points for maximum redemption value, savvy ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...