The next time you take a ride with Lyft, you may notice some new targeted ads. Lyft's app will now show ads as a user waits to be matched with a driver, waits to be picked up, and during their trip, ...

Ads promoting ride-share companies have appeared at bus stations and subway stops across the country over the past year, leading environmentalists to accuse the services of detracting from public ...

Lyft has struck several new partnerships intended to strengthen its advertising business and hired a new CMO from Meta, according to blog posts. The ride-hailing company’s Lyft Media division has ...

Lyft, the ride-share company that has gotten into the fast-growing retail media business, said it hired Nielsen to measure the audiences and effectiveness of ads that appear in Lyft’s app. Lyft Media ...

Ride-hailing giant Lyft will start displaying ads in-app, as well as via in-car tablets, rooftops and bikeshare stations. “Lyft has a captive audience throughout their entire ride journey - waiting ...

Nielsen and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media. As part of the deal, Lyft will leverage three measurement solutions to measure ...

Aug 10 (Reuters) - Ride-sharing platform Lyft LYFT.O will start displaying advertisements on its app to create a more consistent source of revenue, the Wall Street Journal reported on Thursday. The ...

The latest non-advertising company to launch an ad business comes as no surprise. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars.

The rideshare giants have captive audiences who are either looking at their devices while being carted around, or sitting in cars that have ample room for digital advertisements. Making money by ...

Tigress Financial analyst Ivan Feinseth maintained Lyft (NASDAQ:LYFT) with a Buy and raised the price target from $26 to $28 on Wednesday. Feinseth noted that Lyft reported a record start to the year, ...

Rideshare company Lyft today announced the launch of Lyft Media that will provide more out-of-home advertising opportunities throughout its portfolio of properties, including its car-ride share and ...

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