Machine Zone’s (MZ) experiment with homegrown ad tech is over. The gaming company shuttered Cognant, an internal demand-side platform created in 2016 to help MZ’s media buying team plan, create, buy, ...
US developer Machine Zone now operates with a “minimal core team” supporting legacy titles Game of War and Mobile Strike. The company, recently acquired by Tripledot from AppLovin as part of an $800 ...
Ad tech firm AppLovin is laying off 97 staff, according to a WARN (Worker Adjustment and Retraining Notification) filing in California. The job losses were effective as of March 21st, 2025. It follows ...