...tackling one “scare” at a time, you can build confidence, control, and comfort in growing your practice. It’s Halloween season—the time for haunted houses, ghost stories, and pumpkin spice ...

Chief Marketing Officers in large law firms are increasingly going by a newer, longer title: CMBDO, or Chief Marketing and Business Development Officer. The CMBDO title may be a mouthful, but it ...

Having spent 20 years as Cooley's head of global business development, I have some well-informed ideas about how to optimize law firm marketing and business development. During my tenure at Cooley, I ...

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We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Business development can feel daunting for young lawyers—but it doesn’t have to. Start now for success in the future. This month’s column is for my young associates out there. I see you putting in ...

B2B marketing is all about building credibility with the right people at the right time. As your company grows, the strategies that got you started often need to evolve to keep up with a more complex ...

When you’re a business development leader, it's important to develop specific strategies that will move your business forward via the types of products and services it has to offer current and ...

WASHINGTON, DC, UNITED STATES, January 12, 2026 /EINPresswire.com/ — To lead the next phase of its strategy for deeper client engagement and continued growth ...

Entering 2026, accounting and advisory firms are not lacking marketing activity; they're grappling with how to design a marketing organization and programs that support sustained, intentional growth ...

For years, accounting firms have treated marketing budgets as a line-item percentage, often hovering between 2% and 3% of firm revenue. But recent trends reveal a smarter shift underway. High-growth ...