The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Law firms should unleash their marketing & business development teams to seize critical opportunities in the post-pandemic legal environment. For most law firms, 2022 was a rollercoaster year, with ...

Legal marketing and business development teams are getting bigger as law firms do. But unlocking the full value of those departments may prompt some firms to reevaluate how their people spend their ...

Business development managers identify new markets, clients, and partnerships that can generate revenue. The role combines market research, relationship-building, negotiation, and coordination across ...