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A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...

Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and ...

An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the ...

McDonald’s has unveiled "The Grinch Meal," a limited-time holiday promotion launching Dec. 2 across U.S. restaurants.

McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...

McDonald’s has teamed with entertainment company Doodles to launch a holiday cup campaign entitled “GM Spread Joy,” per details shared with Marketing Dive. Limited-edition McCafé cups available ...

A disgruntled McDonald’s customer accused the chain of misleading its customers. Mr. Jon Lee (@mrjonlee420) posted a viral TikTok of him arguing with a worker of the chain over orange juice. His brief ...

Nobody does nostalgia like McDonald’s. Nobody does nostalgia like McDonald’s. It’s one thing to work some classic retro themes into your marketing, or to tell customers that you’ll help recall the ...

If you’ve been to McDonald’s lately, you may have noticed some more affordable options. According to Fast Company, its meal deals are bringing in customers, but spending is still down. McDonald’s has ...

McDonald’s has managed to consolidate a resilient growth structure, even in an economic environment with inflationary and ...

McDonald’s has spent the past couple of years ramping up its street cred with various fashion collaborations – Cactus Plant Flea Market, Crocs, and Verdy among them. Now the company is extending into ...