Who knew the next entry in the Avatar franchise would be a car instead of a film? That’s right, the mastermind behind the modern sci-fi classic, James Cameron, took a break from filming the ...

Mercedes-Benz debuts a futuristic four-seat eco-friendly concept car at CES designed to promote sustainability as part of its "Ambition 2039" Initiative. By Jon Alain Guzik Avatar, one of the most ...

LOS ANGELES -- The new sequel, "Avatar: The Way of Water" should wow audiences with another visually immersive storytelling treat, just as the original "Avatar" did more than a dozen years ago.

Mercedes-Benz is demonstrating a new brain-computer interface that allows passengers to control the features of its futuristic VISION AVTR concept car with their minds at the Munich Auto Show. The ...

It seems like movie tie-ins are becoming more common for concept cars. First Porsche designed a spaceship for “Star Wars,” and now Mercedes has created a concept car inspired by and named after the ...

Just when you thought you’d forgotten about Avatar, James Cameron’s 2009 3-D blockbuster, Mercedes-Benz went and created a concept car called the Vision AVTR that’s inspired by the film. It’s even ...

Mercedes-Benz has delivered high-tech showstoppers at CES for a decade now. This year, it brought the Vision AVTR, a collaboration between designers for Mercedes and the 2009 blockbuster film Avatar.

The Vision AVTR name isn’t just a callback to Avatar itself—it stands for Advanced Vehicle Transformation. The name isn’t the only nod to the burgeoning franchise on this concept car as Mercedes calls ...