Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

"We speak to tons of internet retailers, and the same thing kept coming up: 'we love what you do with e-commerce, but we make ten times as much in our brick and mortar stores. Is there a way to track ...

Marketers want ROI and business performance results from their efforts and Twitter is meeting that need on its ads with a new metric called conversion lift. Advertisers on Twitter have complained ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

The Wasserstrom Company, a supplier and distributor of food services and equipment, has reported a 209% increase in conversion rate for shoppers that browse product pages using Adaptive Navigation ...

Pay-per-click (PPC) advertising has evolved quite a bit since it first began in the early days of the internet. Metrics like cost per click (CPC) remain an important part of the conversation, while ...