It will be a less spirited Super Bowl. Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research firm NIQ told NBC. Non-alcoholic beer ...

Lionel Messi has scored another Michelob Ultra commercial – this one timed to the FIFA Club World Cup. If you are a fan of football or fútbol, you likely remember the Michelob Ultra commercial from ...

Super Bowl commercials have become more elaborate and star-laden each year, and beer brands are all-in on celebrity cameos for this year's game. Bud Light's ad features Post Malone, Peyton Manning, ...

ST. LOUIS, Jan. 28, 2025 /PRNewswire/ -- Michelob ULTRA, a superior light beer known for championing an active and social lifestyle, is making its return to the Super Bowl stage, upping the ante with ...

LOS ANGELES — Excuse Willem Dafoe, the Academy Award-nominated actor, if he hadn't heard of pickleball prior to his latest project. "I guess I live under a rock," the actor, 69, deadpanned to USA ...

The Philadelphia Eagles are NFC champs. The Kansas City Chiefs are AFC champs. So you know what that means! It’s time for giant corporations to spend a mountain of money for a big game commercial ...

NEW YORK — Willem Dafoe and Catherine O'Hara are trading Hollywood for the pickleball court in Michelob ULTRA's latest Super Bowl commercial, set to air during Super Bowl LIX. The 60-second spot, ...

Michelob Ultra notched a major milestone, surpassing all its rivals to become the top-selling beer in America, according to recent data. Executives credited its rise to the top, which included ...

There is a new champion of tap beer, and it is still within the Anheuser-Busch InBev family. Michelob Ultra, which is among the slate of brands under the Anheuser-Busch InBev umbrella, has the largest ...